For centuries, importing and exporting has often involved intermediaries, due in part to the long distances traveled and different native languages spoken. Whereas, Armenian-Iranian Trade Organisation is designed to facilitate international trade relations for domestic companies that lack the facilities, skills, or knowledge to import internationally on their own.

Importing services may include arranging foreign distributors, advertising and marketing a product overseas, shipping the product, and organizing budgets and invoices.

Exporting takes a different approach, performing considerable market research to gauge demand for specific products, as well as sales pitches to both domestic and foreign companies on the benefits of engaging in trade.